The Sunderland Empire Theatre in the north East of England needed to generate a new database of interested theater visitors.

Sunderland Empire

The Sunderland Empire Theatre in the north East of England needed to generate a new database of interested theatre visitors.

The database would then be used for future marketing campaigns to promote the theater and forthcoming performances such as west end shows and the pantomime season.

Following consultation with the theater and their marketing agency it was decided that a text 2 win promotion constructed and run on the Fulcrum Mobile platform.

• DM campaign to 15000 Sunderland addresses
• Text EMPIRE + post code to 60777
• Responses text with text voucher to redeem at theater
• Prizes included free tickets, discounted tickets, refreshments or ice cream.

During a week campaign the results were as follows.

• 32,474 text entries
• Over 22,516 unique mobile numbers
• Over 15% response rate
• Updated local database consisting of people interested in the theater