SMS personalization allows your business to choose certain fields that will be specific to the recipients message e.g. name, date of birth etc. For example, if you wanted to text people a week before their birthday you could include their name, their birth date, and even their age. Rules can also be implemented so that …
-
SMS Text Marketing : SMS Personalization
Posted Jun 30th, 2011 By in Best Practices, Blog, Knowledge With No Comments -
MMA Guidelines
Posted Jun 22nd, 2011 By in Best Practices With No CommentsThere is more to running a mobile marketing campaign than loading up a list and shooting out a text message. To insure the integrity of all mobile marketing campaigns it is imperative that they run in accordance with the carrier rules as well as the best practices guidelines of the Mobile Marketing Association. Our campaigns …
-
SMS Text Competitions
Posted Jun 13th, 2011 By in Best Practices, SMS With No CommentsMobile marketing as in any other form of direct marketing, needs to follow current legislation and best practice guidelines. Gaming Act 2005 With the introduction of the Gaming Act 2005 on 1st September 2007, there are some changes to how promotions can be operated using mobile technology. As your provider of competition mechanics such as …
-
Prize competitions
Posted Mar 10th, 2011 By in Best Practices With No CommentsThis is a promotion where participants are required to exercise skill, judgement or knowledge to enter. Therefore should you be organising a skill based competition this will come under statutory control and the level of skill or knowledge must be considered ‘hard’ enough in order to meet the Act The majority of such promotions operated …
-
Standard and PSMS Competitions
Posted Mar 10th, 2011 By in Best Practices With No CommentsFree To Enter (standard message rate) Competitions A text promotion where participants are asked simply to text in to win a prize and the cost of entry is equivalent to that of a standard message rate constitutes a Free Draw and is exempt from statutory control. Product Promotions The new Gambling Act also makes provision …
-
Guidelines
Posted Mar 10th, 2011 By in Best Practices With No CommentsMobile marketing as in any other form of direct marketing, needs to follow current legislation and best practice guidelines. The information contained in this website is provided only for your general understanding of the legislative requirements and is not to be taken as legal advice. We strongly advise our clients to seek expert legal advice …
