Category : Knowledge

  • Bulk SMS

    Posted Jul 1st, 2011 By in Knowledge With No Comments

    Bulk SMS is a valuable tool for interacting with either established or potential customers: send discount vouchers, updates, or upcoming event alerts. Fulcrum Mobile can send text messages on all participating US networks (AT&T, T-Mobile, Verizon, Alltel, Sprint/Nextel, Virgin, Cellular One). The service is fast, reliable, and easy to use: text messages are sent within …

  • SMS Text Marketing : SMS Personalization

    Posted Jun 30th, 2011 By in Best Practices, Blog, Knowledge With No Comments

    SMS personalization allows your business to choose certain fields that will be specific to the recipients message e.g. name, date of birth etc. For example, if you wanted to text people a week before their birthday you could include their name, their birth date, and even their age. Rules can also be implemented so that …

  • Premium SMS

    Posted Jun 29th, 2011 By in Knowledge With No Comments

    If you wish to control your own shortcode, Fulcrum Mobile will manage the entire process for you. We will register your code with the Common Short Code Association, submit your service approval forms with the carriers, and perform all of the requisite testing of your applications across all of the carriers for one turnkey price. …

  • SMS Marketing : Store Locator

    Posted Jun 29th, 2011 By in Knowledge With No Comments

    Our Store Locater service is a great way to get the nearest store information onto the handset of your customers: details, directions, telephone numbers and even a map accessible via a WAP download. Our software calculates the nearest location to any US ZIP code, so all you need to provide is a list of locations. …

  • SMS Short Code Marketing : Short Code Keywords

    Posted Jun 9th, 2011 By in Knowledge, SMS With No Comments

    Below are a few lines from the recently published Nielson report entitled, The Short Code Marketing Opportunity. We believe short codes are at the fulcrum between traditional media and mobile media—creating opportunities for marketers and media companies… We are bullish on the short code marketing opportunity, spurred on by expanding consumer adoption and frequency… The …

  • Text Messaging Marketing : Daily Prize Draw

    Posted Jun 7th, 2011 By in Knowledge With No Comments

    Using SMS participants can text a word to a short code (e.g. 77007) and enter a daily prize draw as part of any promotional marketing campaign. Winners are chosen daily at random from all the entries received the previous day. The draw frequency can be increased or decreased depending on the SMS marketing strategy. Notifications …

  • SMS Marketing Campaign : Surveys and Polls

    Posted Jun 2nd, 2011 By in Knowledge With 5 Comments

    In July 2005, our client (an independent cinema) was sending 2 for 1 offers as part of an SMS marketing strategy from a database of opt-in subjects which they had acquired from a previous SMS marketing campaign. The client was testing the response rates of text messages against their email and direct mail database. The …

  • Text Message Marketing : Txt 2 Win Competitions

    Posted May 31st, 2011 By in Knowledge With No Comments

    Some marketers may consider Text2Win solutions old school, but it is one of the most effective tools for conducting promotions available to marketers today. Overview ‘Txt2Win’ allows you to easily conduct Promotional Sweepstakes while automating the process of building your database of potential customers. Get rid of tear off cards and mail in slips Automatically …

  • Mobile Marketing : Advocacy

    Posted Mar 10th, 2011 By in Knowledge With No Comments

    Fulcrum Mobile (formerly Interlinked Media) was the mobile consultant and applications provider to Senator Clinton’s bid for the Democratic nomination from May 2007 through June 2008. While a frustrating experience for much of that time, in the end we were allowed to put some of our ideas into practice and the results exceeded our expectations…. …

  • Mobile Marketing : Acceptance

    Posted Mar 10th, 2011 By in Knowledge With No Comments

    The take away from the information below is to respect the consumer, have clear opt-out procedures and carefully manage the quality, relevance and volume of messages that you send out. Nobody wants to receive unsolicited messages of any sort. However, when consumers have previously shown an interest to a product/service, and have ‘agreed’ to further …

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