Mobile marketing is not loading up a list and ‘blasting’ out a text message. As a matter of fact, in most cases it could lead to a fine by the carriers, or at the very least, a very low response rate and maximum opt-outs. Ensuring the integrity of all mobile marketing campaigns is imperative – …
-
Mobile Marketing : Use it right
Posted Mar 10th, 2011 By in Knowledge With No Comments -
Mobile Marketing : Stats
Posted Mar 10th, 2011 By in Knowledge With No CommentsText message volumes in both the U.K. and U.S. are increasing at a staggering rate and are continuing to accelerate. The figures below are provided every six months by the CTIA in the U.S. 49 billion texts were sent in the U.S. in December 2007 in comparison to just 12.2 million in June 2000. Below …
-
Mobile Marketing : Push / Pull
Posted Mar 10th, 2011 By in Knowledge With No CommentsCommunicating with via mobile phones is immediate and personal. The initial engagement activity (PULL) is the key to a successful (PUSH) campaign in the future. By concentrating on the end-user experience, you can successfully get into the head of the consumer which is the key to getting them to take the next step towards your …
-
Why Mobile Marketing?
Posted Mar 7th, 2011 By in Blog, Knowledge With No CommentsWhy Mobile Marketing? Mobile Marketing is interacting with an ad or promotion via a cell phone…simple. And since over 260 million Americans, or 100% of a typical target audience has their phone on them 24/7, the decision to include a mobile response mechanism in an ad or promotion should be just as simple. Advertisers, marketers, …
