Mobile marketing as in any other form of direct marketing, needs to follow current legislation and best practice guidelines. Gaming Act 2005 With the introduction of the Gaming Act 2005 on 1st September 2007, there are some changes to how promotions can be operated using mobile technology. As your provider of competition mechanics such as …
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SMS Text Competitions
Posted Jun 13th, 2011 By in Best Practices, SMS With No Comments -
SMS Short Code Marketing : Short Code Keywords
Posted Jun 9th, 2011 By in Knowledge, SMS With No CommentsBelow are a few lines from the recently published Nielson report entitled, The Short Code Marketing Opportunity. We believe short codes are at the fulcrum between traditional media and mobile media—creating opportunities for marketers and media companies… We are bullish on the short code marketing opportunity, spurred on by expanding consumer adoption and frequency… The …
