Marketing to me is communicating or communication with intentions which involves influence . So when is comes to mobile marketing it’s about delivering content that users can engage, interact, or take part in some activity. So when you think of mobile marketing don’t think just advertising or the way traditional marketing would work think about why a person would want to get your information instantly.

Remember this if anything:   Mobile Marketing is about Content Delivery.

It’s about what the end users wants and not what you want to deliver. So really you should focus on giving end users what they want to see…

Take a look at how your mobile marketing efforts apply to this research.

According to Gartner the top ten drivers for mobile usage between now

and 2012 are:

1. Money transfers

2. Location-based services

3. Mobile search

4. Mobile browsing

5. Mobile health monitoring

6. Mobile payments

7. Near-field communications services

8. Mobile advertising

9. Mobile instant messaging (Text Messaging)

10. Mobile music

As you see above many end users want content delivered to their mobile phone and not advertising. So make sure your content is relevant and give an offer or information that pertains to what they may want to receive. Most important your mobile marketing strategy should contain the verticals for each delivery on the mobile via mobile apps, SMS advertising, mobile websites, and QR codes.

Of course I believe current the most effective for many would be mobile text marketing.

Fulcrum Mobile provides marketing agencies, companies and organizations with effective bulk SMS software.

Fulcrum Mobile can send text messages on all participating US networks (AT&T, T-Mobile, Verizon, Alltel, Sprint/Nextel, Virgin, Cellular One). The service is fast, reliable, and easy to use: text messages are sent within seconds of reaching the SMS gateway.

Ask about our aggressive pricing schedule for large volume senders. Call us to discuss how we can put a bulk message program in place for your business.
 

For example, if you wanted to text people a week before their birthday you could include their name, their birth date, and even their age.

Rules can also be implemented so that if a field doesn’t conform (e.g. their name is not available) then an alternative script can be displayed…e.g. “HI”.
 

We know the ropes when it comes to getting your Dedicated Short Code up and running.

To check the availability of a shortcode go here.

• Short Codes typically take 8-12 weeks to become fully functional
• Dedicated Vanity Short Codes are $1000 per month
• Dedicated Random Short Codes are $500 per month

Try it!
Text Firestone plus your Zip Code(e.g. FIRESTONE 75080) to 77007 & receive the nearest location of a Firestone Car Care Center.

We can also add special offers and mobile coupons to the response text to drive traffic to your store!

Hillary Clinton Text Messaging Launch

Our campaigns are designed from ground up to insure that they meet these requirements. For a copy of the most up to date Mobile Marketing Association Consumer Best Practices Guidelines Manual click Here (PDF)

Mobile as most of us know that this means cellular phone or now portable device. We can get really technical but that’s not the point. Marketing to me is communicating or communication with intensions.  So when is comes to mobile marketing it’s about delivering content that users can engage, interact, or participate in some activity. So when you think of mobile marketing don’t think just advertising or the way traditional marketing would work.

Remember this if anything: Mobile Marketing is about Content Delivery.

It’s about what the end users wants and not what you want to deliver. So really you should focus on giving end users what they want to see…

Take a look at how your mobile marketing efforts apply to this research.

According to Gartner the top ten drivers for mobile usage between now

and 2012 are expected to be:

1. Money transfers

2. Location-based services

3. Mobile search

4. Mobile browsing

5. Mobile health monitoring

6. Mobile payments

7. Near-field communications services

8. Mobile advertising

9. Mobile instant messaging

10. Mobile music

Malachi Gross

Gaming Act 2005

With the introduction of the Gaming Act 2005 on 1st September 2007, there are some changes to how promotions can be operated using mobile technology.

As your provider of competition mechanics such as Text 2 Win, Instant Win and Daily Win, we would like to bring to your attention the requirements by both the Committee of Advertising Practitioners (CAP) and the Gambling Commission (GC).

Important

Any client who decides to use text competitions must consult expert opinion before commencing such a promotion as the legal responsibility for operating such remains with the client.

Fulcrum Mobile does not take any responsibility for the interpretation of the material in this article nor articles found in this web site.

Competitions

When organizing competitions, promoters have the choice of one of the three options listed below.

Free Draw : an arrangement where participants are not required to pay to enter.

Prize Competition : an arrangement where success depends, at least in part, on the exercise of skill, judgment or knowledge by the participants.

Lottery : an arrangement where success depends wholly on chance (or, in a complex lottery; the first stage relies wholly on chance) and participants are required to pay to enter.

• We believe short codes are at the fulcrum between traditional media and mobile media—creating opportunities for marketers and media companies…
• We are bullish on the short code marketing opportunity, spurred on by expanding consumer adoption and frequency…
• The market for short code marketing will expand quickly…

But you believe that already, that’s how you found this page…

Fulcrum Mobile manages shared and dedicated short codes in the U.S. and the UK on behalf of direct clients our Partners, as well as major brands.

Navigating the mobile marketing and application space in the U.S. is more complicated than it should be due to increased carrier regulation and auditing, but don’t let that hold you back! Let us help you determine whether your business model, campaign and budget require a dedicated short code or whether a ‘shared’ code is the way to go forward.