One thing I must say about text message marketing in the first few months. 

OPT INS

Opt Ins happen when someone text your keyword and shortcode or submit via the your website. This important factor is not given the credit it deserves. Many people get really excited about text marketing and just want to dive in and do it... sorry folks but it doesn't work that way. In order to send out text you must build a data base. This is done by using traditional media like print or billboards, radio and television spots an more. Also the important factor of getting op-tins are the offers. What are you willing to give? Keep in mind you are getting peoples cell phone numbers. That is the most thing to remember. So understand that you should offer these mobile consumers something that know one else can get without opting in to your mobile campaign. This is not a complete must, but if your really trying grow in the mobile world then I suggest thinking about how your going to get people to opt in or sign up online.