Fulcrum Mobile (formerly Interlinked Media) was the mobile consultant and applications provider to Senator Clinton’s bid for the Democratic nomination from May 2007 through June 2008. While a frustrating experience for much of that time, in the end we were allowed to put some of our ideas into practice and the results exceeded our expectations…. alas too late and against a campaign who embraced mobile from the beginning.

Text messaging is the most successful product to have emerged in the 30-year history of the mobile phone industry* The next wave of advocacy enabling technology will be the intelligent use of SMS text messaging.

Why will the mobile phone be one of the chief tools for successful political candidates and advocacy campaigns for 2008 and beyond?

• Rapid delivery of communications that are read almost immediately; this makes the mobile phone unquestionably the delivery platform of choice.
• It is nearly ubiquitous—near 100% of your target audience carries a mobile phone.
• Messages can be immediately actionable—in a way that direct mail never has or never will.
• The mobile phone is a communication device; the computer is primarily an information device…talk to people and let them talk back immediately, by the thousands.
• It’s private— it’s THEIR phone, messages don’t end up on a corporate computer network. SMS enables the delivery and receipt of information when people want it with a level of privacy they desire.

* Gartner Report 12/14/2006

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