Some marketers may consider Text2Win solutions old school, but it is one of the most effective tools for conducting promotions available to marketers today.

Overview

‘Txt2Win’ allows you to easily conduct Promotional Sweepstakes while automating the process of building your database of potential customers.

• Get rid of tear off cards and mail in slips
• Automatically verify your data…No more transposed numbers
• Reduce administration costs…update your data automatically

Entrants are asked to text a keyword to your advertised short code (e.g. 77007). At the conclusion of the sweepstakes or promotion, Fulcrum Mobile selects the winner and notifies them on behalf of your company. If needed, we also can provide address labels or send the prize directly on your behalf.

Benefits

Consumers love this style of play and it is excellent for brand awareness and positioning. Mobile promotions via Txt 2 Win are a simple way to engage your brand via the mobile phone.

Consumers can experience the immediate gratification of a chance to win; the brand can build awareness by maintaining a dialogue with the consumer.

Other benefits include:

• Provides a good reason for POS presence
• 100% accurate mobile data capture for push marketing
• Easy to use mechanic for cross promotion between retailer & brand

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