According to CTIA –The Wireless Association- as of June 2008 there were 262
Million wireless subscribers in the U.S. 84% of the total U.S. population.
• Over 98% mobile phones are equipped with the technology to send and receive text messages
• On average 94% of text messages are read
• 80% of consumers keep their mobile with them all day
• Nielson Mobile research revealed that wireless users are now using text messaging more than voice calls.
• During the second quarter of 2008, wireless subscribers made an average of 204 voice calls and an average of 357 text messages.
• Nielson says as of the second quarter of 2008, more than 26 million mobile subscribers used Smartphones, 16% of the mobile phone acquisitions in the U.S.
• When given a choice 39% of US consumers — 76 million people — prefer
• text messages to radio or TV advertising.
• Only 3% of most marketing campaigns currently have a text component.
• No download is necessary on mobile devices to view offers from businesses.
• FulcrumMobile.com image-recognition allows potential clients to text a picture of any logo, product or ad to get more information sent directly to their mobile device.
• FulcrumMobile.com responses can be in the form of a text message, an audio message, images, a mobile web page, or even video.
When your customer opts-in via FulcrumMobile.com:
You've received permission to send them text messages with the ability to opt-out
You can reach them instantly - anytime and anywhere - with a 95% read rate
You can send exclusive offers and promotions to your entire KEYWORD list
You can auto-organize your list into groups and schedule highly targeted campaigns and reminders
