Text Message Marketing, it's about communication to your loyal followers. By using a short code, individuals can opt-in to receive VIP service or opt-out to discontinue. Gathering cellphone numbers and SPAMMING cell numbers can get advertisers blacklisted. Unlike any other direct marketing medium mobile has a 94% read rate and is permission based.
This technology allows you to communicate with people and gather the data to improve your overall marketing efforts. Fulcrum Mobile wants to use this medium for a total success therefore we follow the guidelines of the Mobile Marketing Association, www.mmaglobal.com, and we have developed our own guidelines for using current technology as Experienced Marketing Professionals. Anyone can use the technology with some degrees of success but many individuals will not fully understand the magnitude and principle foundations of your overall marketing efforts.
Reaching your goals require first setting goals and refining your campaigns for the best results.
- Sell your concept not the technology....
- Setting realistic goals and how you plan to achieve them
- Protect your VIP's and treating them like VIP's with the best offers ever
Mobile Marketing is direct marketing but unlike direct mail, email, or telemarketing mobile should be exclusive and permission based marketing.
Next post... Permission Base Marketing
Posted on
Sunday, June 21, 2009
by Malachi
filed under